After many months of thinking about this, it is with a heavy, but peaceful heart that I’ve decided to dissolve Boomerang.
The most important thing to say is-- thank you. Thank you for coming on this journey with me, for your support, for posting about Boomerang, for telling your friends, for encouraging me, for asking how it’s going-- for all of it. From the deepest places in my heart, thank you.
I started Boomerang because I had grand ideas that this business could contribute to positive global social change. It was going to transform hearts and minds by introducing more and more people to the developing world; it was going to leverage the short-term experience into long-term meaningful impact. The business was going to ‘do good’ and stand on its own two feet, not chasing grants all its life. I still LOVE the spirit of this business, its vision, its heart.
The facts are that after three years of dreaming about Boomerang, working on Boomerang, pushing for Boomerang to get off the ground, it didn’t. We made no revenue, no sales. I wrote pages and pages on why it didn’t work. I have lists of what we did well, and lists of what we could have done differently. Patrick and I have had conversations about where it would need to go in order to be successful. We would want to pivot the business and sell it as a corporate service instead of selling it to individuals.
Moreover, we've had some big life changes as well. Patrick and his wife were blessed with their first adorable daughter in April, and his full-time job responsibilities also increased. While I’m so excited for them, this means he doesn’t have capacity for Boomerang. In August, my contractor job at Smucker’s also presented an opportunity to manage our team of seven. Jumping into corporate finance at the management level solved a few things for me. First, in the world of real jobs, an entrepreneur “falling behind professionally” is a real thing. And if your startup never starts up, getting a real job again is a reality you’ll have to tackle. This open door made professional sense as another management opportunity likely wouldn’t actualize so easily. Second, having a real job again will support some of my other life goals that require capital, like one day buying a house somewhere and retiring.
Sadly, having a real job again with significant responsibility and stress means less time for Boomerang. At the end of the day, thinking about pivoting Boomerang on my own is daunting and undesirable.
So, I’m going to dissolve the business. I truly thank you for all of your support. And who knows, if another business partner comes along, maybe we’ll try this one again, or maybe a different venture. Either way, I’ll keep you posted.